PayPal is probably the biggest and best known payment processors on the Internet. Almost anyone has a Paypal account already, and anyone who has an email address has the ability to receive money. Although whether they can withdraw it to their bank account or not will depend on where they live (Check out my other post on bypassing that problem [URL="http://www.merchantaccounttalk.com/paypal-payments/56-when-paypal-isnt-supported-your-country.html"]here[/URL])
Problems with Paypal
The main problem with Paypal is that the user has to leave your site to submit payment. This makes your site look unprofessional and will also increase the chances of people not completing a purchase. This is even more of an issue if you are selling impulse purchase items. By the time someone has clicked off your site and then remembered their PayPal password they might lose interest in purchasing.
PayPal Website Payments Pro
PayPal website payments pro solve some of these problems. This is similar to a real merchant account and payment gateway in one handy package. This means that you will be able to accept credit card payments directly on your site without needing to ask anyone to leave.
Advantages of PayPal Website Payments Pro
PayPal Payments Pro does have a number of advantages. Firstly it's from a trusted name that most people trust.. The customer service is also supposedly better than other merchant accounts. Although it still doesn't beat my experiences with Worldpay (20 minute response times at Worldpay if you're polite and friendly!)
Most other merchant account providers charge large setup fees just before you can get started. The setup fees are free for PayPal websites payments pro. You also don't enter into a contract which means you can cancel whenever you want.
Website payments pro is competitively priced at $30 per month which is good for a combined gateway and merchant gateway.
Virtual Terminal is available which is normally something that most people have to pay for with other merchant accounts. This will allow you to accept orders over phone, fax and post. The payment details can then simply be entered into
Disadvantages of PayPal Website Payments Pro
PayPal is a bit like marmite, you either love it or you hate it. Many people have great experiences dealing with them, while others find them difficult to work with. If you like PayPal then this could be an advantage, or it could be a disadvantage.
You will also need to display the Express checkout with Paypal link towards the top of your checkout page. This can be off putting as it encourages people to visit Paypal to pay.
Getting approved however is slightly difficult if you have a poor credit history. They run a credit check on your status before awarding you the prized account. I was declined for PayPal website payments pro, but easily managed to get a WorldPay account.
Once your money is in Paypal it can then be withdrawn in the normal way. This includes using the top up card, or transferring it to your bank account. This will give PayPal complete control over your money, should your account become limited then this could cause your business severe cash flow problems.
Verdict
In general the PayPal payments pro service is a real merchant account and will work well for most people.




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